Values

Design values are not that different from brand values but formulated to be applied to design.
Relevant for all kinds of outgoing design, from product flows to graphical elements.

Supporting

Carla's design stays subtle at first but makes sure to act guiding when the customer decides it’s time to get serious. The design holds the customers hand while they are the ones making the calls.

Human

Carla is for everyone, not only the curious environmentalists or the hard core EV pioneers.
This is reflected in various design elements, as photos and tone of voice, that is highlighting our service and the people around it.

Transparent

Carla doesn't hide or glorify facts.
Everything customers needs to know are there in clear sight.
What you see is what you get.